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Our Mission

The Virginia Sportsman is a lifestyle magazine that celebrates sporting life and culture. Since 2003, our magazine has been the authentic voice of British sporting traditions and conveys a distinct lifestyle that is not limited to geography. Our unique heritage is enjoyed by loyal readers across the country and in different parts of the world.

Our Content

Our magazine’s content supports broad sporting interests, from fly fishing, hunting and shooting sports,

to land preservation and recreational land management. We write about fox hunting and equestrian activities, historic homes and gardens and destination travel. The Virginia Sportsman also features food, wine and spirits, sailing, gear, book reviews and more.

Stories include sporting life and culture from all parts of the globe: fly fishing in Alaska, Patagonia and Iceland, horseback-riding in Transylvania, hunting in Africa and sailing from the United States to Bermuda.

Our Circulation

The Virginia Sportsman’s circulation is approximately 7,500 people. Subscribers are represented in 50 states. Our most recent survey indicates that 70% of our readers are over the age of 40. Many are high-net-worth individuals who own multiple residences and travel extensively. Eighty percent of our subscribers live in Virginia. The remaining subscribers live in the Mid-Atlantic region and in other parts of the country.

Our Distribution

The Virginia Sportsman is distributed by American News Company (formerly TNG/Ingram) to major bookstore chains, including Barnes & Noble, and independent outlets that are mostly located in Virginia. Some book stores carry the magazine in Maryland and North Carolina. Our magazine is also available through Amazon.com. Digital versions are available on our website and through Magzter, a digital newsstand with more than one million users in the United States and more than 22 million users worldwide. It is accessible to owners of iPhones, iPads, Android and Windows mobile devices.

The Virginia Sportsman is placed in the rooms and common areas of exclusive resorts and boutique hotels. These include The Homestead, Primland, Keswick Hall and Boar’s Head Resort. In addition to The Homestead’s 450 guest rooms, our magazine is available at the 33 cottages in the homeowners’ club, which sees 1,200 guests per year. It is also distributed to members of The Homestead’s shooting club.

Our magazine is found in common areas throughout the Greenbrier and in fly-fishing lodges in and outside the United States. It is also found in luxury car dealerships, yacht clubs, country clubs and hunting lodges throughout the United States.

Our Sponsorships and Events

The Virginia Sportsman cosponsors or participates in events such as fishing tournaments, sailing regattas, sporting-clay and skeet-shooting events, polo matches, steeplechases and food and wine shows. Most recently, we were the First Mate Sponsor of the Leukemia & Lymphoma Society’s 2018 Southern Chesapeake Leukemia Cup Regatta.